The Secret to a Home Page that Converts
The primary purpose of any website creation is customer engagement. Therefore, the structure of the website should be highly enticing to encourage maximum conversions. This article will discuss the website home page’s basic design that can let you win your marketing game.
- Manage Customers’ Expectations: What are your customers looking for?
First, you have to manage customers’ expectations. If you have the right information regarding customers’ expectations, you can make exemplary information architecture. IA is spreading information wisely and clearly to give visitors a clear view of your business message. Excellent IA offers a great navigation experience to the visitors by providing clarity, simplicity, and consistency.
- Get the Right Visual Hierarchy. What is the more important information?
Any web page’s visual hierarchy decides whether you want visitors to visit your site only or do you want them to take a specific action. Being a designer, you have to ensure that you showcase the most pertinent information. When someone visits your site for the first time, he should quickly see what he is looking for. You can add headings and subheadings and provide crucial information on top to gain visitors’ attention.
- Pay Attention To Your Call To Action Button: What should your customer do?
Why is there so much buzz to make your webpage design accurate? The ultimate goal of any business website is to convince visitors to become customers’ i.e., to click the call to action button. So while designing your homepage, it is incredibly pertinent to make sure you include your CTAs properly. To get all the CTAs in the right locations, you have to follow three simple steps;
- Visually highlight the CTAs by using bright colors.
- Ensure the CTAs are clickable.
- Clearly label all the buttons and actions they perform.
So these are some amazing tricks through which you can change your webpage design game and get ahead in the competition.