Kickstarting Success: Marketing Strategies for New Yard Card Businesses

1. Free Setups

  1. Set up in your own front yard every holiday with your marketing Sign.
    1. Take photo
    1. Post on your website, Facebook Page, Instagram Page,
    1. Pin on Pinterest
    1. Ask friends on Facebook to share it on their pages
    1. Share the post on Facebook in all local Facebook Groups
  2. Free Giveaways on FB. To get in drawing they would tag 3 friends and share my page. After 3 weeks I drew a winner of a free set up. See
  3. School –
    1. Do a teacher Appreciation
    1. Setup at the Graduation location where students can take photos that can get shared on their social media pages? This means your setups get in front of all of their friends & family without you spending money to advertise!
  • Offer to do close friends and family birthdays and post pics.
  • Do some mock-ups in your yard and post them on social media

2. Giveaways

Giveaways can be a useful marketing tool for local businesses, as they can help to generate excitement and interest in the business and encourage people to visit or engage with the business. Here are some ways that giveaways can help a local business:

  • Increase visibility and reach: Giveaways can be a great way to attract attention and generate buzz for your business. Consider offering a giveaway on social media, and encourage participants to share the giveaway with their friends and followers. This can help to increase the visibility of your business and reach a wider audience.
  • Build an email list: A giveaway can be a good opportunity to gather email addresses from potential customers. Consider offering a prize that is only available to subscribers, or requiring participants to provide their email addresses in order to enter the giveaway. This can help you to build an email list that you can use for future marketing efforts.
  • Engage with customers: Giveaways can be a good way to engage with customers and foster a sense of community around your business. Consider running a contest where participants are required to submit a photo or video related to your business, and then share the entries on social media or on your website. This can help to generate engagement and build relationships with potential customers.
  • Generate buzz and excitement: Giveaways can be a fun and exciting way to generate buzz and interest in your business. Consider offering a unique or valuable prize, and promote the giveaway through your social media channels and email list. This can help to generate excitement and encourage people to visit or engage with your business.
  • Overall, giveaways can be a useful marketing tool for local businesses, helping them to increase visibility, engage with customers, and generate buzz and excitement.

    Here are five tips to help your next giveaway be a success:
  • Partner with at least one other business that has a popular social media presence. Reach out to businesses that are popular in your area, introduce yourself, and see if they would like to do a giveaway with you. Make sure you have all the details before reaching out (e.g. what day you’ll be doing the giveaway, who is involved, etc.)
  • Partner your giveaways with businesses that are targeting the same demographic as you. For example, if you are targeting women between the ages of 30-50, partner with businesses where people in that demographic like to go, shop, and buy from.
  • You don’t always have to give away a free sign. You can give away a fun basket, gift cards, or cash, which will allow you to attract and engage customers who may not need a sign in the near future.
  • Don’t make it difficult to enter the giveaway. If you have too many rules, you’ll get fewer people entering (which means your giveaway is more likely to fail). The most common giveaways will have you follow their page and tag a certain number of friends. That’s it! Feel free to get creative with your rules, just don’t make it too tedious.
  • Don’t let your giveaway go longer than four days. You want to create a sense of urgency to enter your giveaway, or people will put it off and forget about it. At the same time, make sure your giveaway is longer than 24 hours, or people may not see it in time to enter.
  • Remember, people love free things, so try to plan an awesome giveaway two to four times a year to help your page attract new customers. Take the time to plan your giveaway, get businesses on board, create a fun graphic, write your caption, and then post at your most popular time.
  • Build an email list: A giveaway can be a good opportunity to gather email addresses from potential customers. Consider offering a prize that is only available to subscribers, or requiring participants to provide their email address in order to enter the giveaway. This can help you to build an email list that you can use for future marketing efforts.

Template for Giveaway

 We’re excited to announce that our website is now live, and you can start booking your yard card displays for November 1st or any date within the next six months! 

For the entire first month, we’re offering our special introductory pricing on any sign rental scheduled within the next six months. It’s important to note that your sign doesn’t have to be installed in the next month; you just need to secure your booking and make the payment during this special offer period.

 Please keep in mind that pricing will go up after the first month, so take advantage of this fantastic deal while it lasts!

 But that’s not all – we’re hosting our very first giveaway, and there’s no purchase necessary to participate! Simply like our page, share this post on your Facebook page, and return to comment that you’ve shared it for a chance to win a FREE CUSTOM YARD CARD DISPLAY RENTAL.

 Here are a few details about the giveaway:

 To be eligible, you must reside within 15 miles of zipcode xxxxxx.

·         The winner will have the opportunity to choose their preferred rental date and themes (subject to availability, so be sure to contact us early!).

·         Your yard card display will be installed the day before your booking and removed the day after.

·         The winner must agree to abide by all our policies.

We can’t wait to bring the party to your yard! Book now at and join our giveaway for a chance to win a spectacular yard card display rental.

3. Collaborations

Collaborating with other local businesses can be beneficial for all parties involved. It can help businesses reach a wider audience and gain more exposure, as well as providing access to new customers and resources. Collaborating can also foster a sense of community and support among local businesses. To find potential collaborators, local businesses can research other businesses in the area that serve similar or complementary markets, and reach out to them to discuss potential collaboration opportunities.

Local businesses can collaborate with each other in a variety of ways. Some possible ways to collaborate include:

  • Partnering on promotions and marketing campaigns
  • Offering joint products or services to customers
  • Sharing resources, such as office space or equipment
  • Cross-promoting each other on social media or in-store
  • Hosting events or workshops together
  • Participating in local business associations or networking groups

Here are some steps to follow when collaborating with another business:

  • Research potential collaborators: Look for other businesses in your area that serve similar or complementary markets. Consider factors such as their customer base, products or services, and reputation.
  • Reach out to potential collaborators: Contact the businesses you are interested in collaborating with and introduce yourself and your business. Explain your idea for a collaboration and how it could benefit both businesses.
  • Discuss details and logistics: Once you have a potential collaborator interested, discuss the details and logistics of the collaboration. This can include the scope of the collaboration, the roles and responsibilities of each business, and any potential challenges or risks.
  • Develop a plan and timeline: Create a plan and timeline for the collaboration, including specific tasks and deadlines. Make sure to communicate this plan with all involved parties and make any necessary adjustments.
  • Implement the collaboration: Follow the plan and timeline to implement the collaboration. This can involve executing marketing and promotion efforts, providing joint products or services to customers, and any other tasks necessary for the collaboration.
  • Evaluate the collaboration: After the collaboration is complete, evaluate its success and the value it provides to both businesses. This can help you determine if you want to continue collaborating with this business in the future or if you want to pursue new collaboration opportunities.

A yard sign rental business can collaborate with a variety of other businesses, depending on the target market and the type of signs they offer. Some potential collaborators for a yard sign rental business could include:

  • Event planners and coordinators
  • Real estate agents and brokers
  • Wedding and party rental companies
  • Trade show and exhibit companies
  • Political organizations and campaigns
  • Retail stores and restaurants
  • Schools and universities

These businesses may have customers who are interested in renting yard signs for events, promotions, or other purposes. Collaborating with these businesses can help the yard sign rental business reach a wider audience and gain more exposure. The business can also offer joint products or services to customers, such as bundled packages of yard signs and event planning services. Collaborating with these businesses can also provide opportunities for cross-promotion and referral networks.

 School Email Template

Subject: Elevate School Spirit with Vibrant Yard Sign Displays!

Dear [PTA President’s Name],

I hope this email finds you well. I wanted to reach out to discuss an exciting opportunity to add a touch of magic to your upcoming school events and celebrations. As a proud supporter of our local schools, we are delighted to offer you the chance to rent our eye-catching yard sign displays to make your school occasions even more special.

Back to School Display: Welcome students back to school in style with our vibrant yard sign displays. Create an inviting atmosphere that sparks enthusiasm for the new academic year. Prices start at just $XX for a single-day rental.

Teacher Appreciation Day Display: Show your appreciation for your dedicated educators with a heartwarming display. Express your gratitude in a big way with our yard signs. Prices begin at $XX for a single-day rental.

End of School Year Display: Celebrate the achievements of your students with an unforgettable yard sign display. Recognize their hard work and dedication as they move on to the next chapter. Prices start at $XX for a single-day rental.

Exclusive Bundled Package: To make your decision even easier, we’re thrilled to offer an exclusive bundled package for all three events at a special discounted rate. By choosing our bundled package, you’ll receive a 15% discount off the total cost. This package includes setup, teardown, and all the signs you need to make each event memorable.

Our signs are durable, weather-resistant, and customizable to suit your school’s colors and themes. Plus, our team will handle all aspects of setup and removal, allowing you to focus on creating a memorable experience for your students, teachers, and families.

To book your yard sign displays or to inquire further about our bundled package, please visit our website at [Your Website] or contact us at [Your Contact Information].

We look forward to working with the [School Name] PTA to elevate your school events and create lasting memories. Thank you for considering our yard sign displays, and we can’t wait to be a part of your school’s special moments!

Warm regards,

[Your Name]

[Your Title]

[Your Company Name]

[Your Contact Information]


At Two Little Sparrows, we help Yard Sign Businesses and Party Rental Businesses grow with Professional Websites and Digital Marketing. We serve Local Businesses with a storefront or home-based businesses. Know anyone who needs a Website? Email me at or message me