Should you start a Yard Card Business if there is competition in your area?

Having some competition in your area isn’t necessarily a red flag—it can actually be a good thing. Think about it like this: a little friendly competition can show that there’s a demand for what you’re offering. It means people are interested in yard card displays and are willing to pay for them.

Having competitors nearby can also give you a chance to stand out. You can put your unique spin on things, come up with fresh and exciting designs, and maybe even offer a better customer experience. It’s all about finding your niche and making your business shine.

Now, here’s the thing—you’ll definitely want to do your homework. Check out your competitors, see what they’re offering, and figure out where you can differentiate yourself. Maybe they focus on certain types of events, and you could target different ones. Or perhaps they have a specific style, and you can bring something completely fresh to the table.

Remember, competition can actually validate your business idea. It means there’s a market for what you’re planning to do. Plus, healthy competition can push you to continuously improve and come up with awesome new ideas that make your customers go, “Wow!”

So, should you start a Yard Card Business with competition around? Absolutely, if you’re up for the challenge, ready to bring your unique flair, and committed to making your customers’ special moments unforgettable. Just use that competition as a motivating factor to make your business the best it can be!

let’s brainstorm some ways you could differentiate your Yard Card Business and stand out from the competition:

1. Unique Themes: Create and offer unique and creative themes that aren’t commonly available in your area. Think outside the box and design displays that cater to specific interests or hobbies.

2. Customization: Emphasize the ability to fully customize yard card displays based on your customers’ preferences, colors, and messages. Personalized touches can make a big difference.

3. Premium Materials: Invest in high-quality materials that make your displays stand out. Using premium signs, decorations, and lighting can give your displays a polished and upscale look.

4. Interactive Elements: Incorporate interactive elements into your displays. For example, you could design displays with movable parts or include small games that engage viewers.

5. Quick Turnaround: Offer faster setup and takedown times than your competitors. This can be especially appealing to customers who need last-minute arrangements.

6. Themed Packages: Create themed packages that include additional elements like small gifts, balloons, or other decorations that match the display’s theme.

7. Digital Integration: Offer customers the option to include a QR code on the display that leads to a personalized digital message or playlist. This can add a modern and tech-savvy touch.

8. Eco-Friendly Options: Highlight your commitment to sustainability by using eco-friendly materials and promoting reusable or recyclable components in your displays.

9. Surprise Upgrades: Occasionally surprise customers with unexpected upgrades or extra decorations as a gesture of appreciation.

10. Community Involvement: Partner with local charities or community events, offering a percentage of profits to support a good cause. This can create a positive image for your business and attract socially conscious customers.

11. Themed Photo Opportunities: Design displays with built-in photo spots, encouraging customers to share their experience on social media. You could even run a contest for the best photo taken with your display.

12. Themed Yard Activities: Offer add-on activities that go along with your displays, like scavenger hunts, puzzles, or challenges that engage both children and adults.

13. Seasonal Rotations: Introduce rotating seasonal displays to keep your offerings fresh and relevant throughout the year.

14. Themed Yard Parties: Provide options for customers to book themed yard parties, where you not only set up the display but also help organize a small gathering or celebration.

Remember, the key is to find a combination of differentiators that resonate with your target audience and make your Yard Card Business a memorable and sought-after choice in your area.


At Two Little Sparrows, we help Yard Sign Businesses and Party Rental Businesses grow with Professional Websites and Digital Marketing. We serve Local Businesses with a storefront or home-based businesses. Know anyone who needs a Website? Email me at or message me