Local Business Website Images that Sell

We live in an internet-driven society where your physical presence is questionable if you do not exist online. If you have created a website for your Local business branding, you might be aware that the homepage is the most crucial page of your site. So everything you have there must be well-thought!

In this article, we will discuss how an image makes a significant difference on your website home page and why you should choose one with the utmost care.

The Don’ts of Image Selection

First, let’s discuss which of the images you should never choose for the home page of your Party Rental Website. You should avoid the following pictures.

  • Do not choose an image of a team meeting with some serious brainstorming sessions.
  • Add the professionally clicked photos of your team on the about us page rather than the homepage.
  • Avoid using skylines or landscapes as they will do nothing to market your Local business.
  • Try to avoid using abstract tech as it might make your homepage overwhelming and visitors do not like overwhelming things, so they will revert.
  • If you choose to have inanimate photos of objects as a hero image, it will do no good to your Local business.

Dos of Image Selection

  • When selecting an image for your Local website homepage, you must be cautious as it will be the first impression on your visitors.
  • Try to have images that are subtle and don’t pose over-the-top emotions.
  • Choose an image that contains humans and connects with real-life people more.

The idea behind having an image is to connect with visitors or potential customers on a personal level. These images have the power to convey your message without any tagline. The picture you choose must speak your branding message and should portray your marketing goals. So choose a picture wisely while keeping in mind the dos and don’ts.


At Two Little Sparrows, we help Yard Sign Businesses and Party Rental Businesses grow with Professional Websites and Digital Marketing. We serve Local Businesses with a storefront or home-based businesses. Know anyone who needs a Website? Email me at hello@twolittlesparrows.com or message me m.me/twolittlesparrowsUS