Checklist for Facebook Page for your Local Business
Have you created a Facebook business page for your Local business? In this article, you will go through some powerful tips to optimize your page.
Implementing these tips will maximize your chances to get followed by your targeted audience, and the new visitors will turn out to be your customers. Your business will get better online visibility and more organic traffic. Let’s have a look at these tips:
- Profile & Cover Picture
Add your brand’s logo as the profile picture and a perfect cover photo that completely describes your business. Keep changing them regularly to meet the trends.
- Add Description
You need to add short and long descriptions that provide information regarding your business. You can tell about your services and can share social media links as well.
- Add A Link To Your Website
You can add the website link in the about section of your Facebook page where contact details are mentioned.
- Select Business Category
Make sure that you select the right business category when you create your business page. There is no need to add 10 business categories as Facebook will keep the most specific one. Choose a category that you want your business to get found for.
- Custom URL
When you create a Facebook business page, Facebook automatically generates a URL for that page. This URL is not much practical to advertise your page. You need a customer-friendly page with the name of your business in the URL and not the numbers.
- Page Tabs
You need to add page tabs to promote your services and products.
- Publish Posts And Videos
Pin your most important posts at the top of your page. Post videos too, they attract 80% of traffic.
Enable reviews so that the visitors get to know about your business’s reputation. Reviews help you to measure your performance.