How to Create a Facebook Marketing Strategy for Your Local Business?
The best digital marketing tool available right now for local businesses like Local Business is Facebook. With a total of 2.2 billion users, there is a very high chance of your future customers being on Facebook. The following article will help guide you in developing the ultimate Facebook marketing strategy that will benefit both you and your business.
- Content Creation:
The sole reason many people use Facebook is to consume content that matches their tastes and interests. Outright advertisements will drive away customers. Instead, create content that is engaging, fun, and grabs their attention. This could be related to entertainment, education, or anything that might be relevant to their tastes and interests.
- Content Marketing:
Facebook ads have made the entire marketing process easier, and cheaper too. Make sure that the post that is being boosted via Facebook ads is present on your Facebook page. If this isn’t the case, install a Facebook pixel on the site/application that contains the post to track any Facebook visitors viewing your website.
- Retargeted Lead Capture:
After assessing your target audience, figure out ways of putting out engaging and interesting content that retarget your audience. The marketing rule states that a specific service/product needs to be in front of people at least 7 times before they buy it.
Targeting consumers by persuading them to consume content through different platforms is also an excellent marketing strategy, for instance, asking them to subscribe to your email, or following your Instagram page, etc. You can also offer them value deals such as calling for free consultation and advice or gaining exclusive Facebook-only deals and offers.
- Closing Deal:
When you close your online pitch, it is important to make it seem as if your product or service is only available in limited numbers. This sense of urgency and time constraint makes it seem as if your product or service offers high value and will draw in these potential customers to buy your product.