The 4 Videos Your Local Business Needs To Help You Grow in 2020

Video marketing is the most effective digital marketing strategy in 2020. If you want to take your Local business to the next level, you must create 4 types of videos relevant to your niche. Let’s discuss them one by one.

How-To Videos

How to videos got popular on YouTube. Most users search videos that start with a question such as ‘How, when, why, and where.’ According to research in North America, 100 million hours is the total watch time of video content since 2015 that starts from a question.

Just remember a situation last month, when you were stuck in a problem and trying to find a solution; how many times you had typed on Google ‘how to’? It happened to everyone. According to a study, 91% of digital device users take advantage of educational videos, and your potential customers are no exception. If you ignore educational video marketing strategy, somebody else will use it, and your audience will take advantage of their content.

Faq videos

90% of potential customers ask some typical questions related to your products or services like how much time will you take to perform a task, what about your terms and conditions, what are your rental charges and how your cancelation policy work. You can answer all these questions on your website by embedding a short YouTube faq video. It will save you time to answer all the typical questions repeatedly and create trust in your audience and convert them into potential customers.

Product/Service Videos

The best practice is to engage with your customers is by creating videos on your website to explain your products or services. People spend more time on websites with short videos compared to their competitors having long paragraphs.

What we Are Best At Videos

Serving a narrow niche is more profitable than claiming yourself to be a jack of all. If you create a video explaining what you are the best fit at, your clients will be more interested in buying your services/ products but make sure your video should not take more than two minutes of your visitors.


At Two Little Sparrows, we help Yard Sign Businesses and Party Rental Businesses grow with Professional Websites and Digital Marketing. We serve Local Businesses with a storefront or home-based businesses. Know anyone who needs a Website? Email me at or message me