Tips for Instagram marketing for Local Businesses
Instagram is a better social media network with over 1 billion active users monthly and 25 million active business accounts for small businesses marketing. This article will get to know Instagram’s marketing strategies for small yard sign businesses to convert visitors into customers.
Let’s get started with these:
- Optimized Bio
Describe everything concisely and accurately about what your business is and what you do. This will help your audience to get familiar with your business.
- Brand Plan
Make sure to have a brand plan. Three concepts that can help you to build an effective brand plan are consistency (post regularly), clarity (having a clear objective), and unity (don’t create confusion).
- Feed And Stories
Post your best content in the feed to enhance your brand’s image and post stories to show the real-time activities.
- Use Hashtags
You need to research hashtags that can be associated with your business, and more importantly, you need to have a variety in them.
- User-Generated Content
Leveraging user-generated content is a fantastic way to build brand loyalty and engagement. You can do this by using a submissions page on your site and directing people onto it.
- Timing Matters
Depending upon your brand, you need to post updates 2 times a day at peak times. The best times to post are 9 am and 5 pm.
- Paid Promotions
If you want to generate more customers and sales, you need to encourage Instagram ads’ power. Paid promotions allow you to target your ideal audience and put your message in front of them.
- Instagram DM
Direct messages are a great way to build connections and connect with other people. You need to find a person’s needs and serve him/her by understanding the requirements without getting anything in return.